Are you planning a virtual corporate event this summer? You can research reliable event organiser companies and choose one that can help you bring your vision to life. This way, you can focus on organising the objectives for your event and leave the planning to the experts. If you’re still worried about the event, you can sit down with your chosen virtual event company, discuss your plans with them at length, and ensure they will follow them to a T so that your business can benefit from a successful event.
Tips to Plan a Successful Virtual Corporate Event
So, if you want to hold a fruitful virtual corporate event this summer, here are some tips you can use to ensure its success:
Define the Content & Goals for Your Event
Decide on a topic or niche you want to cover in your event by defining its purpose. Determine the objectives you want to accomplish through this event, make that the foundation of your virtual event, and focus on giving your guests and participants the experience that will help you deliver those results.
Whether you want to host virtual team-building events or corporate events focused on achieving the new quarter’s goals, you will need keynote speeches, expert panels, group activities, sessions, and more to achieve your targets. Create an outline and determine your end goals to nail down how you will plan the finest event for your employees, clients, and prospective investors.
Don’t Burn Yourself Out
When planning virtual events, you might make the mistake of overdoing things or pushing yourself to the brink while thinking that virtual events will not drain your energy as much as physical ones. However, you should be mindful not to stretch yourself too thin and do everything at once.
It’s where hiring event organiser companies can help corporations delegate their responsibilities and focus on the big picture instead of finding themselves struggling to do everything themselves. With expert supervision and planning, you can leave the technological aspect and arrangements of the event to the professionals.
Add a Physical Event to Connect the Bridge
As the world at large is finally entering a new post-COVID normalcy era, you also need to accommodate people who want to experience live events. If you wish to drive connectivity through your events, you can plan hybrid corporate events for your employees, allowing you to successfully bridge the gap between virtual events and offline, real-world corporate events.
After all, some people might prefer going to a physical location to listen to speakers and engage in group activities in person. You need to accommodate them while ensuring your remote workers can partake in your event. It’s only possible by organising a virtual hybrid event with the help of a virtual event company that knows how to plan these events.
Keep Realistic Timelines
Virtual events can undoubtedly be planned with a swifter turnaround time than in-person ones. However, you should still be realistic in setting a timeline for your summer virtual corporate event. You need to set the timeline according to the availability of your speakers, varied employee schedules, time for speeches, content requirements and estimated time for each session, etc.
You will also need to leave some extra time for unforeseen eventualities, such as a speaker dropping out of the event at the last minute. So, plan months in advance and, if possible, keep a flexible timeline so that you can switch things up on the day in case of emergencies.
Think of Ways to Ensure Engagement & Networking
Ideally, you want your event participants to engage with each other and network throughout the event. Since the event will not facilitate in-person engagement, you will need to devise smart ways to boost engagement virtually.
Some sure-fire ways to do that are through robust chat features, exciting polls, related Q&As, dialogue rooms, discussion panels, etc. These features in your event will enable the crowd to interact with each other and create healthy dialogue. Depending on how you use them, they might even help you plan successful virtual team-building events.
Think of the Event from the Attendee’s Perspective
If you want your virtual corporate event to succeed, you will need to plan it from the attendee’s perspective. Ideally, when it comes to corporate events, people need ways to engage with each other, take breaks, and choose the sessions they can attend. So, plan your event accordingly by using networking features, creating virtual breakout rooms, and giving people more choices and the freedom to choose the sessions they want to attend.
Add a Distinct Element
Many corporations across the world are planning summer virtual corporate events for their employees, prospective customers, and investors. If you want to stand out from the crowd, you must determine your event’s USP. Find a distinct element that will drive people to attend your event.
It could be a distinguished speaker from your field that people would love to listen to, the opportunity to have a one-on-one meeting with the company’s CEO at the end of the event, or something entirely different. Only you can decide what will entice your employees and other virtual event participants to sign up for your event.
Promote Your Event & Sponsors on Various Channels
You will need to promote your event ahead of time to ensure maximum interest and attendee sign-ups. So, use multiple marketing channels for event promotion to reach your target audience segments. You can use social media advertising, hashtags, paid posts, influencer marketing, email marketing, event websites, blog posts, speaker promotions, trends, and more to promote your event across the board.
The Bottom Line
The success of a virtual event lies in how well you plan and organise it. Follow the tips mentioned above to make your event memorable and achieve your objectives. Lastly, don’t forget to use the footage from your event to promote your upcoming events and showcase your sponsors in a positive light. This way, you will be able to drive interest for your future virtual corporate events amongst prospective attendees and sponsors.